Shaver's Garage Doors

Shaver's Garage Doors had been serving Lake Havasu City since 1979 — 45 years of experience, a 4.9-star rating across hundreds of Google reviews, and a BBB A+ rating. But their website was a dated template site with broken navigation, no visual identity and generic copy. Customers searching for garage door repair were landing on a site that undersold them at every turn.

Underneath the website sat a worse problem nobody had noticed. The domain on their trucks, their business cards and every one of those Google reviews had been registered back in 2010 — and nobody at the company could say who controlled it. A registration lookup came back to a registrar no one recognised, behind an overseas privacy proxy, auto-renewing on a credit card that was on file somewhere. It was about sixty days from expiring.

Aged domains do not lapse quietly. They are captured within minutes of being released, and buying one back runs to four and five figures when it is possible at all. Sixteen years of accumulated authority, every backlink and citation, and the web address painted on the side of their trucks were all riding on a renewal nobody could prove would happen.

There was a second domain too, holding the company email, still quietly serving an old booking site — competing with their real website and leaking traffic away from it. And the shop had moved, so the address Google held for them was wrong in every directory that mattered.

First we untangled the domain, because none of the rest was worth building on top of an address that might vanish. We traced the registration, mapped four escalating routes to recovery — from finding the original login through to a formal registrar business-recovery claim — and got control transferred into the business's own name rather than sitting with a vendor. Then DNS moved into a Cloudflare account owned by the Martells, not by us, after confirming no email would break in the process. The second domain was redirected into the primary so it stopped competing, with the company's email records left untouched. Their listings and map profile were corrected to the new shop address.

Then we rebuilt the site from scratch as a modern React application — not a template. 14 routes, dedicated pages for residential, commercial, repair and MagnaTrack motorized screens, and 8 city-specific service area pages across Lake Havasu City, Kingman, Parker, Bullhead City and the surrounding communities. Jobber scheduling is embedded so customers book without a phone call, and Wisetack financing is surfaced from $500 to $25,000.

The brand had to be defined before anything could be consistent, so we built them a brand book — colour, type, logo usage, photography direction. Their patented Steel Seal product, which appeared nowhere on the old site, became a differentiator across the pages where it matters.

Launching was the start, not the finish.

A month after going live we found Google still wasn't showing their interior pages in search results. Nothing was broken — every page loaded, the sitemap was intact, all the content was there — which is exactly why nothing had flagged it. Their domain had sixteen years of history behind it, but every page on it was brand new, and new pages go to the back of Google's queue. So we rebuilt how the site gets delivered to search engines rather than waiting Google out. Pages that had never appeared in a single search result started appearing.

Fixing that uncovered a second problem, this one inherited: hundreds of dead addresses from their old site were still being crawled, and the way we had built the new site made every one of them look like a real page. We fixed that too.

Nobody reported either issue. Neither would have surfaced without somebody still looking months after the invoice was paid — which is the actual argument for a care plan.

Running alongside all of it: tag management, analytics and their booking system wired together so enquiries are attributable rather than guessed at, and a written report every month in plain language.