Craft, given room.

The starting point

Coastal Cabinets had been in business for nearly three decades but had no online presence that reflected the quality of their craftsmanship. Their existing site was outdated, lacked portfolio imagery, and wasn't generating any inbound leads from homeowners or designers searching online. When inquiries did come in, there was no way to distinguish serious buyers from casual browsers. the owner was spending time responding to leads that didn't match their minimum project scope or service area, diluting focus from the high-value prospects that actually convert.

The work

We designed and built a premium, editorial-style website that lets the work speak for itself. Large-format photography, a curated portfolio gallery, and a streamlined inquiry flow. all wrapped in a warm, refined aesthetic that matches the quality of their cabinetry. The site is fully responsive, SEO-optimized for Southern California search terms, and built for speed.

Beyond the design, we engineered an intelligent lead intake system with built-in qualification logic. A 7-field pre-qualification form collects project type, location, budget range, and timeline. then runs a point-based scoring algorithm that categorizes every submission as high priority, standard, or low priority before it reaches the owner's inbox. Prospects below the minimum project threshold are filtered out automatically with a polite redirect, while qualified leads arrive with priority labels directly in the email subject line. so the owner can triage at a glance without opening a single message.