Self-initiated concept
VOLT Racing
A self-initiated website for a fictional racing team, exploring bold art direction, connected scroll sequences, and interactive storytelling.
Explore the projectSelf-initiated concept
From the ride to the details.
A self-initiated website for a fictional equipment brand, pairing a cinematic riding story with an interactive five-piece collection.
- Project
- ROOST
- The work
- Brand Website · Interactive Collection
- Created by
- Havasu Web Studio
The creative objective
An idea, made tangible.
A fictional motocross equipment brand, built to connect the feeling of riding with the details of a five-piece collection. This is a self-initiated design concept; nothing is for sale.
The design, with purpose
A collection you can explore.
Category filters, product details and a personal kit shortlist turn the brand story into a working browsing experience.
The shortlist stays on the visitor’s device. The demo does not include checkout, payments, inventory or a commerce backend.
The work behind the website
What I designed and built.
The working features and creative choices behind the concept.
A cohesive brand direction across the story and five-piece collection
A cinematic journey from the rider to individual equipment details
Working category filters and product detail dialogs
A saved-kit shortlist stored locally without an account
Responsive layouts with reduced-motion alternatives
Read the full project story
The creative objective
I created ROOST to explore how a product brand could feel distinctive before a visitor reaches the catalog. The brief was a fictional motocross equipment brand with five pieces, one visual identity, and a website that connects the feeling of riding with the details of the gear.
This is a self-initiated concept, not a commissioned client project. The brand and collection are fictional. The demo shows the design and browsing experience; nothing is for sale.
The work
I designed and built a story that moves from the rider to the kit, then into a collection visitors can explore. Cinematic imagery, expressive typography, and a consistent carbon, chalk, and vermilion palette give the story and product pages the same point of view.
The collection includes category filters, product detail dialogs, fit guidance, and a personal kit shortlist saved on the visitor’s device. Mobile and reduced-motion layouts use still imagery with optional film playback where appropriate.
The working demo focuses on discovery and product presentation. It does not include checkout, payments, inventory, or a commerce backend.
Another good story.
All selected work
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