
Self-initiated concept
ROOST
A self-initiated website for a fictional equipment brand, pairing a cinematic riding story with an interactive five-piece collection.
Explore the projectSelf-initiated concept
A self-initiated website for a fictional racing team, exploring bold art direction, connected scroll sequences, and interactive storytelling.

The creative objective
A self-initiated concept for a fictional racing team. The garage, machine, driver and race-day scenes were designed as chapters of the same visual story, without implying a real race program or measured results.

The design, with purpose
Interactive aero, carbon and balance panels give the visitor a way into the design details. Still imagery and cinematic sequences connect the machine to the track.
Responsive and reduced-motion treatments preserve the story across viewing preferences. This is a storytelling demo, without team accounts or a race-management backend.

The work behind the website
The working features and creative choices behind the concept.
A distinctive visual identity for a fictional motorsport brand
A connected garage-to-engineering scroll sequence
Interactive aero, carbon, and balance panels
A cinematic story spanning the machine, driver, and race day
Responsive layouts with reduced-motion alternatives
I created VOLT Racing to explore a website with the presence and pace of a motorsport brand. The creative objective was to make the garage, machine, driver, and race-day scenes feel like chapters of one story.
VOLT is a fictional team and a self-initiated design concept. It is not a commissioned team website, and the demo does not represent a real race program or measured performance results.
I designed and built a visual identity around dark garage imagery, vermilion accents, electric yellow, and large expressive type. The opening and engineering sections share one environment, with the scroll sequence connecting the car’s introduction to its design details.
Interactive engineering tabs let visitors explore aero, carbon, and balance. Driver, launch, and track scenes carry the story forward through still imagery and cinematic sequences. Responsive and reduced-motion treatments keep the content accessible across viewing preferences.
The demo explores brand storytelling and interaction. It does not include team accounts, a membership service, or a backend race-management system.

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